https://2416.in/blog/ Notes from a hybrid production studio on AI in brand films and advertising. en https://2416.in/blog/what-is-ai-film-production https://2416.in/blog/what-is-ai-film-production Fri, 09 Oct 2026 09:00:00 +0530 AI film production isn't a video generator. It's a production process with a director in it, and the process is what makes a film look like cinema instead of a demo. https://2416.in/blog/ai-actors-in-brand-films-what-to-disclose https://2416.in/blog/ai-actors-in-brand-films-what-to-disclose Fri, 09 Oct 2026 09:00:00 +0530 Two separate things have to be disclosed in India and the US: who paid, and what isn't real. Here's where the rules sit, and how to build them into a production instead of a review. https://2416.in/blog/cost-of-a-frame-is-collapsing https://2416.in/blog/cost-of-a-frame-is-collapsing Thu, 08 Oct 2026 09:00:00 +0530 Compute for a 30-second cinematic spot now costs less than a lunch meeting. The expensive part of a film has moved from the frame to the judgement behind it. https://2416.in/blog/looks-like-ai-not-made-with-ai https://2416.in/blog/looks-like-ai-not-made-with-ai Thu, 08 Oct 2026 09:00:00 +0530 This year's research from Ipsos, Gallup and Kantar draws a clearer line than the debate does: obvious AI and fake humans hurt, good films don't.