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Brand films for the US, the UK and the GCC

24&16 Films is a hybrid production studio in Gurugram, India. Brands and agencies abroad send us a brief; we write, cast, shoot and finish in house, and deliver every cut in the formats and aspect ratios your channels need. Discovery calls book in your own time zone.

About the studio

We started as an AI-native studio. Now we run hybrid sets: real cameras and real people, with VFX and sound planned from the first storyboard.

Brands we've
made films for
50+
Fastest film, brief to live
<5 days
Idea to live
<14 days

Case studies

Case studies

A still from the Myntra brand filmMyntra brand film: under 5 days from concept to first cut; 617K views, 990+ likes, 204+ comments

01/06

Brand film for Myntra

From idea to first cut in under a week, and 617K people watched.

<5 daysConcept to first cut

Full film shown on a discovery call

A still from a Neeman's ad filmNeeman's, 12 ad films: 21.07x highest ROAS; 6.7x average ROAS across 12; 2 weeks turnaround

02/06

12 ad films for Neeman's

12 ad films in two weeks, for the budget of 3 traditional shoots.

21.07xHighest ROAS

Full film shown on a discovery call

A still from the Allen Solly Pujo filmAllen Solly Pujo film: under 7 days from concept to cut; festive regional film; 24/7 production; 1 week start to finish

03/06

Pujo film for Allen Solly

A regional Pujo brand film, made round the clock to land on time.

<7 daysConcept to cut

Full film shown on a discovery call

A still from our music video with a real influencerMusic video with a real influencer: 1.2M+ organic views; 26.9K+ likes; 1000+ saves; music composed in-house

04/06

Influencer-led production

Nobody could tell the female lead was AI.

1.2M+Organic views

Full film shown on a discovery call

A still from our micro-drama seriesMicro drama: 3 episodes; 1 influencer lead; series format

05/06

Micro-drama, three episodes

A serialised micro drama, written around a real creator.

3 EPSeries with an influencer

Full film shown on a discovery call

A still from AuditionAudition music video with real influencers: 400K+ views; 30 seconds average watch time; real influencer cast

06/06

Audition, a music video with real influencers

Real creators, a music video, and 30 seconds of held attention.

400K+Views

Full film shown on a discovery call

How we make it

  1. 01

    Concept & brief

    We start with the outcome you need, then shape the idea that gets you there.

  2. 02

    Storyboard

    Every shot planned, including which ones we shoot and which ones we build.

  3. 03

    Production

    All in-house AI production, or hybrid, depending on the brief.

  4. 04

    Sound design & VFX

    Post starts while the edit takes shape, not after it.

  5. 05

    First cut

    You see the film early, with time left to make it better.

  6. 06

    Edits & delivery

    Rounds of edits, then masters and cutdowns for every platform.

Got a brief? Let's make the film.

Thirty minutes. We'll show you the films and the numbers behind them.

Book a discovery call