Journal
Notes from a hybrid production studio: what AI is changing in brand films and advertising, and how real cameras and new tools work on one set. From inside a studio doing it.
Latest notes
01/04
AI film production isn't a video generator. It's a production process with a director in it, and the process is what makes a film look like cinema instead of a demo.
Read the note: What is AI film production? A brand's guide02/04
Two separate things have to be disclosed in India and the US: who paid, and what isn't real. Here's where the rules sit, and how to build them into a production instead of a review.
Read the note: AI actors in brand films: what to disclose03/04
Compute for a 30-second cinematic spot now costs less than a lunch meeting. The expensive part of a film has moved from the frame to the judgement behind it.
Read the note: The cost of a frame is collapsing04/04
This year's research from Ipsos, Gallup and Kantar draws a clearer line than the debate does: obvious AI and fake humans hurt, good films don't.
Read the note: Audiences punish "looks like AI", not "made with AI"Thirty minutes. We'll show you the films and the numbers behind them.
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