24&16 Films Book a discovery call

Press kit

24&16 Films is a technology-enabled production studio in Gurugram, India, and part of Wynngrid Enterprises. We put real cameras, crew and talent on set where the story needs them, and use new tools for the shots that would otherwise take weeks, so brand films go from idea to first cut in days.

Pragya Tandon, co-founder, is a filmmaker who has been making films since she was eleven. Rishi Vashisht, co-founder, comes from the business side and works with brands from the first brief to delivery. They met at business school.

Studio: 24&16 Films, a brand of Wynngrid Enterprises
Founded: 2024, by Pragya Tandon and Rishi Vashisht
Based in: Gurugram, Haryana, India
Makes: Brand films, performance ads, micro-dramas, music videos and creator-led content
Works with: Brands and agencies in India, the US, the UK and the GCC
Clients include: Myntra, Marico, Titan, Noise, Van Heusen, Allen Solly
Press contact: rv@wynngrid.com

Logo and photos

For interviews, quotes or film links, write to rv@wynngrid.com.

Case studies

01/06

Brand film for Myntra

From idea to first cut in under a week, and 617K people watched.

<5 daysConcept to first cut

A still from a Neeman's ad film

Neeman's, 12 ad films: 21.07x highest ROAS; 6.7x average ROAS across 12; 2 weeks turnaround

02/06

12 ad films for Neeman's

12 ad films in two weeks, for the budget of 3 traditional shoots.

21.07xHighest ROAS

A still from the Allen Solly Pujo film

Allen Solly Pujo film: under 7 days from concept to cut; festive regional film; 24/7 production; 1 week start to finish

03/06

Pujo film for Allen Solly

A regional Pujo brand film, made round the clock to land on time.

<7 daysConcept to cut

A still from our music video with a real influencer

Music video with a real influencer: 1.2M+ organic views; 26.9K+ likes; 1000+ saves; music composed in-house

04/06

Influencer-led production

Nobody could tell the female lead was AI.

1.2M+Organic views

A still from our micro-drama series

Micro drama: 3 episodes; 1 influencer lead; series format

05/06

Micro-drama, three episodes

A serialised micro drama, written around a real creator.

3 EPSeries with an influencer

A still from Audition

Audition music video with real influencers: 400K+ views; 30 seconds average watch time; real influencer cast

06/06

Audition, a music video with real influencers

Real creators, a music video, and 30 seconds of held attention.

400K+Views

The people behind the films

Pragya Tandon — Pragya TandonCo-founder · LinkedIn ↗

Rishi Vashisht — Rishi VashishtCo-founder · LinkedIn ↗

For creators Join the casting roster Get cast in brand films, ads and series, and get paid for it. For brands Cast real creators Browse the roster with views and outcomes next to every name.

Got a brief? Let's make the film.

Thirty minutes. We'll show you the films and the numbers behind them.

Book a discovery call